It isn’t enough these days for therapists to simply have a website marking you as a professional, it needs to draw in clients and act as a marketing tool and business development tool. There are several important aspects to consider when creating your online presence.
Create a therapist website that has an updated feel and looks professional. This is a marker of who you are as a professional therapist and clients will be unattracted to a poorly designed website. It may seem like a bargain to go with the cheapest therapist website designer but it will affect your bottom line. Making the investment in a website is making an investment in you.
Clients are often anxious, desperate, confused, and lost. If they land on your website and read your credentials, bio/ approach, they may be turned off. They want to land on something that speaks to them and the issues they are experiencing. They need to feel connected to what you write and that connection, and knowing, will enable them to make a call. If they feel like you ‘get’ their problem and that your vibe fits with theirs, you can be guaranteed they will call and make that first appointment. So leave your personal information for your ‘About’ page and focus the site on attracting potential clients.
This is often hard for some therapists to realize when they identify themselves as blank slates, able to treat a host of problems. In reality, all therapists have a passion – certain clients who really speak to them and who they look forward to seeing more than others. With a little introspection, you can begin to develop a niche and gear your site toward that niche. There are way to many therapists out there doing what you do. To attract clients and have a full practice you need to set yourself apart from the pack and create a focus.
The best form of website to attract clients and keep them returning is to add a blog to your website (see why it’s great for marketing). Blog posts are short useful pieces of information that clients can use to improve their lives, help them on their healing journey, and most importantly, get to know you! This can be scary for ‘old school’ therapists who were taught NOT to advertise but in the days were most people find professionals online, it is a necessary step for clients to feel like you can help them.
This is so important. I meet with may therapists who had an inexpensive website built 8 years ago and they haven’t touched it since. The main ways to do this are creating your niche, writing copy toward that niche (keywords), focused tags, updating your site often so the search engines find it relevant, and writing brief posts focused on your niche.