And the day came when the risk to remain tight in a bud was more painful
than the risk it took to blossom.
~ Anaïs Nin
PSYCHOTHERAPY WEBSITE DESIGN PACKAGE – WHAT’S INCLUDED
WordPress.org Platform: WordPress is the most popular blogging software in the world and many companies now use it for their business websites because the power in search is unmatchable. Search engines love it and index sites fairly quickly. Its easy to use, manage, and update yourself. I will build your website and you have the option to manage it going forward.
Domain and Ownership: You own your website! If you don’t currently have a host and domain, I provide instructions on how to go about that. If you want me to continue to have administrator rights and update/make changes to your website going forward, I can do this for you. The added cost is based on work involved and charged as we go.
Creating the Vision: I will help you create a vision of your private practice website. Some therapists want to showcase themselves individually on their website while others want to create a ‘brand’. Its all about how you want to show yourself to the world and what clients you want to draw in, and I can help you with this.
We spend a full hour talking about the vision and going through other websites so you get a feel for how you want to present yourself. This is difficult for many therapists and I can help you package your work into something presentable, that represents the essence, and authenticity of your work.
Content: The content for your website needs to be generated by you so it represents your voice. I can help you clarify what you want to say, and I will give you guidance on how to write your content so it speaks to the consumer.
Images: I prefer to use unsplash.com for images. They are stunning. I have an account with shutterstock.com as well. I spend time finding the perfect images for YOU, that capture the feel, essence, and tone that you want to present. You can choose from photos of nature, people, cities, or paintings and illustrations/art.
Search Engine Optimization (SEO): I optimize relevant pages on your website for search using the Yoast SEO plugin. Ranking on the first few pages organically, when someone searches for keywords, is a long-term and sometimes arduous process. My optimization of your website does not guarantee page rankings… it provides the needed foundation to get you there. I recommend that you hire an SEO professional to help you get found in organic search, as well as assist you with paid advertising. I can create and post blogs for you, or train you how to do it, and this will help work toward search rankings, over time.